Resources Library by ANA

It's not market research. It's HBO

This paper will describe how HBO has developed an innovative market research strategy integrated into a single platform: surveys, online communities, mobile research, gamification, digital ethnography and big data analytics. We want to share with the...

Catalogue: Congress 2017: Visionary

Authors: Adriana Rocha, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken, Ivan Casas

August 25, 2017

An insights engine fueling the future of an airline group

Walk the talk! How Air France KLM CMI provides inspiration and support, rather than only tools and methodologies. More and more large organizations turn to customer experience as a main strategic focus, especially within service industries in general...

Catalogue: Congress 2017: Visionary

Authors: Hans Zijlstra, Janneke van der Ploeg, Martijn Helder

August 25, 2017

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: Congress 2017: Visionary

Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll

Company: ZappiStore

August 24, 2017

Stop with why

Byron Sharp’s book “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?One of the companies that used this...

Catalogue: Congress 2017: Visionary

Authors: Angelique de Reuver, Bram Jonkheer

August 23, 2017

Building effective networks

The world is becoming more complex - consumers are exercising greater choice, information sources of information are fragmenting, and the regulatory and political environment is growing more sensitive. In such an environment, the asks of the Insights...

Catalogue: Asia Pacific 2017: Discoveries

Author: Madhumita Chakraborty

May 9, 2017

Internet banking design

Since November 2015, ING Bank in Poland has been offering a new Internet banking system, which (according to customers) is simple, intuitive and mobile friendly, and which supports the management of their daily finances. The System, which has been...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Tomasz Opalski

November 18, 2016

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Anna Demianova, Susanne Stahl

Company: Point-Blank International GmbH

November 16, 2016

Sound research

"How can we increase brand consideration and purchase intention." This is a fundamental question that any consumer brand faces. This is exactly what SONOS, the pioneer of the wireless home audio market, wanted to explore further. The first step was...

Catalogue: Congress 2016: #WOW

Authors: David Feick, Frank Buckler

September 22, 2016

Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW

Authors: Patricio Pagani, Horst Feldhaeuser, Clare-Marie Hulsey

Company: Infotools

September 22, 2016